#DevTO 18: Take it to the Edge and Email for Pirates

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If you missed last month’s speakers check them out here. We have Tom from Adobe and Tom from The Working Group this month talking about Pirates sending emails from the Edge of the world…or something like that : )
Don’t miss it! The full details are below! More tickets will be opened at 8pm on October 1st.
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Tom Green – Let’s Take It To The Edge

Tom GreenIn August of 2011, Adobe Edge was quietly offered on Labs and within a few days Adobe received a rather pleasant shock: Over 200,000 copies of the app had been downloaded and designers and developers were doing things with the app that Adobe had not even envisioned. Since then the application has undergone 7 revisions from an app that simply shoved pixels from here to there to one with a full compliment of pro grade tools that will appeal to everyone from hard core JavaScript programmers to designers looking for a visual motion graphics and interactivity application that get’s them into the HTML 5, CSS3 and JavaScript game.

Tom Green is also an Adobe Community Professional, a member of Adobe’s Higher Education Leader Program in the Post Secondary area and is a member of the Customer Advisory Boards for Flash Media Server, Fireworks and Edge at the Adobe Corporation.

Tom Walsham – Email for Pirates. Plunder your customers with lifecycle marketing

Dave McClure’s seminal talk ‘Pirate Metrics for Startups’ highlighted the key metrics by which startups live and die. By applying an understanding of your customer lifecycle, setting event-based triggers in your application and engaging with your customers via email, you can drive growth, retention and revenues across the lifecycle of your product.

Tom Walsham is the Product Manager and Chief Email Herder at PostageApp, as well as Director of Product Development at The Working Group. Over the past decade working in tech, his career has led from the blinkenlights of systems administration through a winding path working at and with startups on product development, metrics and marketing.


Headstart Solutions  is a social recruiting and career development agency. We specialize in social media recruiting on-demand and outsourcing solutions, using the latest social media tools and methodologies to engage, recruit, and stay in touch with the best talent.
You probaly have met Marc or Sue at some point in the past year, remember they spoke about personal branding and how to give awesome presentations? Marc and Sue are here to provide our community with personal branding tips,career advice, and exciting new job opportunities for FREE! Get in touch with us at talks@devto.ca for a FREE career coaching session!

Gold Sponsors

Extreme Startups
is the epicenter of innovation in Toronto and is dedicated to providing everything it takes to see its startups succeed!

Silver Sponsors

Mercatus Technologies enables retailers and advertisers to achieve competitive advantage, boost brand equity, and improve financial performance. Leveraging Mercatus’ smart shopping technology on a cross-channel marketing level, achieve the ultimate one-to-one relationship with shoppers throughout their buying cycle—from intent to influence to purchase.

Bronze Sponsors

In Kind Sponsors

FITC produces design and technology focused conferences and seminars worldwide which inspire, educate and challenge attendees.

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