Featured Startup: Sniply

 Do you share content on social media? Like so many others, you are probably doing an amazing job driving traffic to other people’s websites.

Content curation has become an important part of social media. People share great content across the web to establish thought leadership and become a source of credible information for their followers.

While curation is great, it does take time. The challenge is that no one knows how to calculate, or even generate a return on investment for the time spent in curating content. At Sniply, we are making this possible with a new approach to link sharing.



Sniply is a simple tool that lets you embed your own message and call-to-action into any page on the web. For example, as you share an article from Mashable, you can use Sniply to embed a custom message and link back to your own website directly within Mashable. All you have to do is to input the URL of the page into Sniply, type a message, and Sniply will give you a special link which contains the article with your message inside.

mike               chris               nigel2

Sniply was founded in early 2014 by three Next 36 alumni, Michael Cheng, Christopher Bowal and Nigel Gutzmann. Michael specializes in product design while Chris and Nigel take the charge on software development. Within 4 months post-launch, Sniply already attracted thousands of users, acquired two of their competitors and expanded their team from 3 to 10 people.

Sniply links have generated over 1.3 million clicks so far and you can expect a conversion rate of 7-10% with every link you share. The best thing about Sniply is that you can share great content from your favourite sites but still drive traffic back to your own website.

Last but not least, Sniply is free to use! Check out this short video on how it works:

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