Unifying Product, Business, Design & Dev / 5 Steps to Outrank Your Competitors Online

The most challenging aspect of building products is the iteration of processes for the individuals and teams within an organization. From a development and design perspective, this is key to nail for focussed and efficient teams, and even more so when incorporating product management and the business behind products.

Our focus at Design Cofounders began with alleviating risks in product design and development by creating frameworks to ground our processes. These frameworks find themselves living in project management tools like Asana, in our standard operations written on Medium, as well as within the Design Kits that we create to standardize the product processes.
The business success of our company, as well as the clients that work with us hinges on maximizing opportunities and alleviating risks. It’s a simple concept, and one that we do independently in our day to day, and hopefully, in groups during meetings. But even in agile, and scrum, it’s not done contextually across all people and departments.
Lailee Soleimani and Mustefa Jo’shen from Design Cofounders are going to share examples of DC’s design kits, and provide an overview of how opportunities and risks can be interconnected throughout the entire software development lifecycle, from design, right down to technical decision making and implementation.

Lailee Soleimani is currently a Designer-in-Residence with Design Cofounders, leading internal research and development projects to strategically enhance the efficiency of studio and education efforts.

Mustefa Jo’shen is the Founder and CEO at Design Cofounders, where we’re assembling a team of developers, strategists, and designers to impact change.

Design Cofounders works with startups and organizations to achieve their business goals through the design of digital products. We also offer accessible courses on design thinking, entrepreneurship, product design, and product management for individuals and organizations via DC Edu. Our social impact mandate is “Design Makes Change”, and we use this to lead our initiatives across everything that we do.

SEO is a complex task, but a MUST for any business! Get the most out of your time and effort by following the 5 steps to SEO success. Bassem Ghali (Founder & Head of Client Strategy of Green Lotus Marketing Agency) will walk you through the most important organic search engine ranking factors, including how to detect and fix site errors, selecting the most effective keywords for your business, spying on competitors to learn about their strategy, building your backlink strength and developing online authority!

Bassem Ghali is a search engine marketing strategist and speaker with more than 8 years of experience managing online marketing strategies for some of Canadian’s largest corporations including Canadian Tire, Direct Energy, and Toronto Star – New in Homes. Demonstrated success in online marketing has led to speaking engagements at various events including Search Engine Strategies (SES) Toronto, University of Toronto, Ryerson University, Humber College, American Marketing Association, SOHO Business Expo, Online Revealed Canada Conference, Newmarket Chamber of Commerce and more.

Bassem is the driving force behind Green Lotus and has an knack for creating innovative online marketing strategies for medium, large businesses and non-profits. With a desire to support the community and increase awareness of local community non-profit organizations and charities.

DISCLAIMERS:

•   You must be 19 years or over to attend this event

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